Once you have the basics covered, it's time to take your copy to the next level. In this workshop
you'll learn how to change up the tone of your communications depending on your audience,
and how to re-purpose existing content to save you time and keep your donors hyper-engaged.
This is a practical, hands-on session where you will get to plan out a whole year’s worth of
content and comms for your donors and prospects. You’ll come away with a clear idea of what
you’re going to send to whom and when, and how each piece fits in with the others. At the end
of the session, your annual fundraising content plan will be done!
If your charity does a lot of community and peer to peer fundraising, then this condensed
bootcamp-style workshop covers everything you need to know about how to communicate with
them to maximise the income raised and keep your supporters coming back year after year.
If you find yourself flitting from appeal to appeal without having time to take stock, here’s your
chance to learn how to do a critical audit of your donor comms to up-skill your in-house team
and improve results year on year.
It can be tempting to send out an email blast to all your donors or prospects. But wait – would you just bowl up to stranger on the bus and ask them for money? Or would you ask your grandmother in the same way you’d ask your niece? It’s time to think of your email marketing program as a Dating Game – one you want to win.
This session aims to help you target different audiences for your cause through the right
channels (video, phone, DM and more). We'll also look at writing communications that resonate with different audiences from individual and peer to peer to major donors, and how to find a
balance between tailored comms whilst being as efficient as possible with resources.
Bequests and how to get them If you're serious about setting your charity up for long-term
sustainability and serious income, then you need to be looking at a Bequest program. This
session takes you through the fundamentals of setting up a program from targeting, to the
collateral you'll need to find, convert and keep your Bequestors.
How much difference can a word, a phrase, or tone of voice make when it comes to
communicating with your donors and prospects? All the difference in the world. In this
session, you’ll find out which words to embrace, and which ones to avoid, as well as how to
make sure your donors are feeling the love each and every time you write to them.
Do you freeze, bewildered, when it comes to crafting content for online and digital fundraising
comms? Fear not – there is a formula, and you'll learn it in this fast-paced, practical presentation
on copywriting for digital fundraising. You'll walk away with tips and tricks that you can
implement straight away to help boost your online income overnight.
Once you've got the basics of copywriting for digital, we'll take you to the next level, covering
the differences in writing for digital promotions v traditional DM, including how to take your DM
In this 1-hour online workshop you'll learn about the key reasons why we tell stories, what
makes a good story and how to use stories more effectively to engage donors and raise money.
You will learn the 5 essential tools in the fundraiser’s kit that make the art of storytelling the
key route to creating more revenue for your cause.
If you're responsible for writing - or critiquing - copy and content for your not for profit, then this
session is a must-attend. You'll learn how to write compelling content for print and digital
channels, and delve into the mysteries of personalisation and copy testing.
As Head of Content Strategy at heart for causes, which she founded in 2014, Dominique sets the direction on fundraising appeals, marketing campaigns and digital projects, and oversees a growing team of writers and designers.
She delivers tailored and online workshops for nonprofits that want to improve their in-house skills in copy and content for fundraising, marketing and digital communications. Dominique has worked with clients as diverse as Amnesty International, Médecins Sans Frontières, Cancer Council NSW, Greenpeace Australia & NZ, Auckland Grammar School, Save the Children HK and Fred Hollows Australia & NZ.
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