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Take Your Fundraising to the Next Level

Webinar Series

A series of online workshops designed to help you take your fundraising to the next level.

Each workshop builds on the previous one, or you can focus on the area that you want.




Fundraising Copy - The Next LevelWoman looking up from laptop smiling

1.30pm NZT, Thursday, 7th March 2019

11:30am AEST, Thursday, 7th March 2019 

Once you have the basics covered, it's time to take your copy to the next level. In this workshop
you'll learn how to change up the tone of your communications depending on your audience,
and how to re-purpose existing content to save you time and keep your donors hyper-engaged. 




Plan a Year's Worth of Donor
CommunicationsScheduling devices such as a laptop, calendar, diary, watch and notepad

1.30pm NZT, Thursday, 4 April 2019

11:30am AEST, Thursday, 4 April 2019 

This is a practical, hands-on session where you will get to plan out a whole year’s worth of
content and comms for your donors and prospects. You’ll come away with a clear idea of what
you’re going to send to whom and when, and how each piece fits in with the others. At the end
of the session, your annual fundraising content plan will be done!




Peer to Peer BootcampTwo women exercising

1:30pm NZT, Thursday, 18th April 2019 

11:30am AEST, Thursday, 18th April 2019 

If your charity does a lot of community and peer to peer fundraising, then this condensed
bootcamp-style workshop covers everything you need to know about how to communicate with
them to maximise the income raised and keep your supporters coming back year after year.




Comprehensive Communications AuditA man and woman looking at a laptop screen

1:30pm NZT, Thursday, 23rd May 2019 

11:30am AEST, Thursday, 23rd May 2019 

If you find yourself flitting from appeal to appeal without having time to take stock, here’s your
chance to learn how to do a critical audit of your donor comms to up-skill your in-house team
and improve results year on year.




Winning the Email Dating GameA man and woman having coffee, the man is looking at his phone

1:30pm NZT, Thursday, 27th June 2019 

11:30am AEST, Thursday, 27th June 2019 

It can be tempting to send out an email blast to all your donors or prospects. But wait – would you just bowl up to stranger on the bus and ask them for money? Or would you ask your grandmother in the same way you’d ask your niece? It’s time to think of your email marketing program as a Dating Game – one you want to win.




Know your AudienceA group of smiling south-asian children

1:30pm NZT, Thursday, 25th July 2019 

11:30am AEST, Thursday, 25th July 2019 

This session aims to help you target different audiences for your cause through the right
channels (video, phone, DM and more). We'll also look at writing communications that resonate with different audiences from individual and peer to peer to major donors, and how to find a
balance between tailored comms whilst being as efficient as possible with resources.




Bequests and How to Get ThemA woman starting at a heart created by light

1:30pm NZT, Thursday, 22nd August 2019 

11:30am AEST, Thursday, 22nd August 2019

Bequests and how to get them If you're serious about setting your charity up for long-term
sustainability and serious income, then you need to be looking at a Bequest program. This
session takes you through the fundamentals of setting up a program from targeting, to the
collateral you'll need to find, convert and keep your Bequestors. 




Language of Donor LoveA young couple sit on a railing overlooking a city

1:30pm NZT, Thursday, 26th September 2019 

11:30am AEST, Thursday, 26th September 2019 

How much difference can a word, a phrase, or tone of voice make when it comes to
communicating with your donors and prospects? All the difference in the world. In this
session, you’ll find out which words to embrace, and which ones to avoid, as well as how to
make sure your donors are feeling the love each and every time you write to them.




Digital Fundraising 101Three young boys using a camera

1:30pm NZT, Thursday, 24th October 2019

11:30am AEST, Thursday, 24th October 2019 

Do you freeze, bewildered, when it comes to crafting content for online and digital fundraising
comms? Fear not – there is a formula, and you'll learn it in this fast-paced, practical presentation
on copywriting for digital fundraising. You'll walk away with tips and tricks that you can
implement straight away to help boost your online income overnight.




Digital Fundraising - The Next LevelAn overhead shot of a map and laptop

1:30pm NZT, Thursday, 26th November 2019

11:30am AEST, Thursday, 26th November 2019 

Once you've got the basics of copywriting for digital, we'll take you to the next level, covering
the differences in writing for digital promotions v traditional DM, including how to take your DM
packs online.



The Art of StorytellingA mother whispering into her daughters ear

1:30pm NZT, Thursday, 23rd May 2020 

11.30am AEST, Thursday, 23rd May 2020 

In this 1-hour online workshop you'll learn about the key reasons why we tell stories, what
makes a good story and how to use stories more effectively to engage donors and raise money.
You will learn the 5 essential tools in the fundraiser’s kit that make the art of storytelling the
key route to creating more revenue for your cause.





Past Webinars

This webinar has already run, but if you'd like to register and access the video for download, please email


Fundraising Copy FundamentalsChildren playing in a park

1.30pm NZT, Thursday, 24th January 2019 

11:30am AEST, Thursday, 24th January 2019 

If you're responsible for writing - or critiquing - copy and content for your not for profit, then this
session is a must-attend. You'll learn how to write compelling content for print and digital
channels, and delve into the mysteries of personalisation and copy testing.



As Head of Content Strategy at heart for causes, which she founded in 2014, Dominique sets the direction on fundraising appeals, marketing campaigns and digital projects, and oversees a growing team of writers and designers.

She delivers tailored and online workshops for nonprofits that want to improve their in-house skills in copy and content for fundraising, marketing and digital communications. Dominique has worked with clients as diverse as Amnesty International, Médecins Sans Frontières, Cancer Council NSW, Greenpeace Australia & NZ, Auckland Grammar School, Save the Children HK and Fred Hollows Australia & NZ.

Dominique Antarakis

heart for causes


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